Non-Linear: Random Order
Course Overview
Digital marketing is the act of promoting and selling products and services by making use of online marketing tactics such as social media marketing, search engine marketing and email marketing.
Course Description
Digital Marketing course provides a detailed understanding about Digital Marketing concepts, strategies and implementation, including digital marketing plan,Search Engine Optimization (SEO) campaigns, social media plan,content marketing.This course has been designed with an objective to familiarize participants with key aspects of digital marketing.
Course Objective
· Discuss the up-to-date trends and knowledge in digital marketing.
· Apply selected digital marketing tools in business settings.
· Analyse digital marketing issues by using the relevant concepts, frameworks, and principles.
· Provide and evaluate digital marketing solutions.
· Propose a comprehensive marketing strategy and implementation plan to an organization with a
focus on the current digital landscape.
· Collaborate with your team members in the group project.
· Prepare digital marketing collaterals and proposals
· Apply digital marketing strategies to promote the organization
· Conceptualize and execute the idea of coordinated email, Whatsapp,Social media marketing
campaigns.
The certificate issued for the Course will have the student's Name, Photograph, Course Title, Certificate number, Date of course completion and the name(s) and logo(s) of the Certifying Bodies. Only the e-certificate will be made available. No Hard copies. The certificates issued by uLektz Learning Solutions Pvt. Ltd. can be e-verifiable at www.ulektzskills.com/verify.